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Ink seems like an old-fashioned word for a public relations business in the era of the Internet.

Media is moving rapidly online and public relations is more about relationship building than getting publicity or producing communication tactics.

But well-crafted messages are still at the heart of good public relations.

That’s the essence of what Penning Ink Public Relations does: make sure your messages are relevant to your publics and meet your organizational objectives. I help organizations build capacity for public relations. Learn more in What I Do.