For two reasons I have written my own textbook.
First, students and I were not happy with the variety of textbooks about public relations, PR writing or media relations writing available now from academic and other publishers. They didn’t find them useful, and they weren’t reading the assigned book.
Second, I am often asked by professionals–in public relations or in other roles who sometimes need to write a press release or do some other form of media relations—if they can pick my brain, have me give them some advice, or otherwise tell them about how to work with journalists.
So I turned my lectures into a book that could be useful in a college classroom, a PR department at any organization, or as a guide for anyone working in other professions who nevertheless have to try to gain publicity for something and they are not sure how.
The result is “Media Relations Writing: A Guide for PR Pros (or anyone who just wants publicity). Yes, it’s a long title and subtitle but it covers the market.
I’ve been field testing it on students in my media relations writing course this semester. They are reading it, and they like it for its clarity and practicality. They also like the price–free!
For others, the price is also right. It ranges from $4.99 to $14.99 depending on format (e-book or paperback) and the platform. The book is out now on Amazon, Barnes and Noble, and Apple Books.
To find out more, see the books page on my Penning Ink website.