I was glancing through the Grand Rapids Business Journal‘s 2017 “Book of Lists,” jumping to the advertising and public relations section of course, and read a short article in that section in which a particular sentence jumped out at me: “In recent years, many PR firms have created in-house news bureaus to aid in getting … Continue reading What’s Old is New Again: PR News Bureaus
The Ottawa County (Michigan) government recently announced a new subscription news service to residents of the county. Being a resident, and PR professor, I subscribed to receive by email a variety of county news releases across categories. I already have received several, and find them to be objective and informative, as government information should be. … Continue reading Government News Service for Residents: Offensive to News Media?
A colleague shared with me this documentary called ‘Transmediatic’ which purports to be revelatory about the future of advertising. It is actually a summating of the present and a recap of where many have already been for some time. Some key notions are that the “product is the message” and “clear is the new clever”. These … Continue reading Documentary on Future of Advertising is Old News
The Michigan Economic Development Corporation (MEDC) is well known and lauded for its “Pure Michigan” ad campaigns. Now it has won an award for its online newsroom. The award is well deserved, and the newsroom serves as a good model for other organizations to follow. I comment more about this on my “PR and Media” … Continue reading Pure Michigan Awarded for Model Online Newsroom
I received an email yesterday from Deborah Johnson Wood, Development News Editor for Rapid Growth Media, that lifted my spirits. The blast email was to announce expanded job news coverage in the online publication. The expansion launched today in the Innovation and Job News section. “Our philosophy is this: there may not be many big … Continue reading Jobs and New Media Good News for West Michigan